While baseball fans pack into bars, living rooms and a sold-out Rogers Centre in anticipation of Game 6 of the World Series, businesses across the Greater Toronto Area have been reaping the boom in Blue Jays fever.

As the World Series makes its way back to Toronto, the Blue Jays home field may unveil a unique attribute for the world to see.

It's the parent of the Toronto Blue Jays baseball club — in addition to a mobile phone service provider, cable TV service giant, and local radio and television stations as well as the Citytv network.

Blue Jays fans across Toronto are feverishly cheering on the team’s World Series run, filling bars, watch parties and even Rogers Centre during away games – but the love for Canada’s team extends far beyond this country’s borders.

Toronto is abuzz with excitement as the Blue Jays head to the World Series for the first time in decades — but one local bar is readjusting its social media plans after the organization told them to stop using the iconic Jays logo on social media.

Sixteen games into this magical 2025 post-season ride by the Toronto Blue Jays, and the players have become larger than life.