You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will provide tangible goals for your employees.

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...