Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Meanwhile, comparable sales for Athleta, Gap's athleisure brand, fell 11%, marking its fourth consecutive quarter of decline.

If your printing business isn’t tapping into the promotional products marketplace right now, you are undoubtedly missing out on a huge opportunity. The $23.3 billion industry increased sales by 9.31% ...

Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

Ducab, which is jointly-owned by the governments of Dubai and Abu Dhabi, expects more than Dh5 billion in sales with a 20 per cent growth in 2013. Last year, it declared Dh4.2 billion in sales. “We ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...