Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Small and medium-sized businesses across the Netherlands are discovering an unexpected marketing goldmine: the humble lighter ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...

Whether they’re a part of a convention goodie bag, a social media contest or a direct mail marketing stunt, giveaways are a great way to have fun and engage with your customer base. After all, ...

Standard Register has been selected as the exclusive provider of promotional marketing products for Marysville-based Scotts Miracle-Gro Company, the world’s leading marketer of branded consumer lawn ...