This course examines approaches to developing, evaluating, and managing responsible and effective advertising and promotion strategies. The course structure follows that of an advertising campaign ...

This course examines approaches to developing, evaluating, and managing advertising and promotion strategies. The course structure follows that of an advertising campaign. Planning in terms of ...

Advertising and promotion are essential components of a successful business. Their effects include brand establishment, growth within your target market segment, the discovery of new secondary markets ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...