The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

Programmatic is a solution to an old problem: the inefficiencies of manual buying and selling. These old inefficiencies block advertisers from attaining the mystical goal of actually getting the right ...

As the complexity of digital asset market transactions continues to rise, Futurionex and the automated trading program ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...

Sponsored by The Trade Desk, the two categories will recognise the Asia-Pacific Trading Desk of the Year and the Asia-Pacific Trading Person of the Year. Unlike the other 'People' categories in Agency ...