Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

It takes a long time to find product-market fit (PMF). For notable companies like Slack, it took over four years. That’s why falling out of PMF can feel like the end of the world, but it doesn’t have ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

The era of product-market fit is coming to an end. Rapid technological advancements once exclusively featured at industry conferences like CES are now in pockets or sitting on shelves, desks, and ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Launching a startup usually means obsessing about whether product-market fit (PMF) has been achieved in its early days. More broadly, PMF is a term we use to describe a product or service that has ...

Opinions expressed by Entrepreneur contributors are their own. Fifteen years ago, in 2007, Marc Andreessen of the renowned a16z technology fund stated that product-market fit occurs when your business ...

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