"The fact that it was William Shatner, to have him pass the baton to me was wild," Randall Park tells PEOPLE of becoming the ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

Brigit Zimmerman, who became Priceline CEO in January, has a couple of handoffs on her mind: Succeeding Brett Keller and a ...

Travel costs are putting families in a tough spot this year. Nearly half of the people in the US say that a summer vacation ...

Campaign brings back the now 95-year-old OG Priceline Negotiator, William Shatner in a search for his replacement.

Priceline (PCLN) and its key competitor Expedia (EXPE) have been on an acquisition spree. Both of the companies have spent more than $7.6 billion collectively on acquisitions over the last two years.

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Find out who is replacing him.

Priceline stock collapsed during the 2000 major market plunge but its unique service led to dramatic earnings growth.

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Priceline (PCLN +0.76%) stock has been an incredibly profitable investment over the long term. Shares of the online travel agency were trading at less than $40 per share in October of 2006, and they ...

Priceline.com has done a great job of rebuilding. Now, analysts say, it has to expand. Travel Web sites have thrived this year, demonstrated in high stock prices and favorable financial results.