Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways ...

Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

Adobe Workfront Planning is now generally available, delivering a comprehensive view of all marketing activities in an organization, and enabling teams to be more strategic in planning and execution A ...

The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students ...

Marketers, the secret to happiness has been staring you in the face all this time. Copywriter Gem Strang explains how big campaign thinking can also help in the pursuit of happiness. Often, work is ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...

Chatbots are the most popular AI-powered marketing tool today, but companies recognize the opportunity to do more — and are prioritizing data quality in order to get there SAN FRANCISCO--(BUSINESS ...