Ever heard the phrase "Don't think of a pink elephant"? Sounds easy, but it is harder than it seems. The Pink Elephant Experiment is an entertaining psychological challenge that plays with the power ...

Imagine being told not to think of a pink elephant. Almost immediately, the image of a pink elephant could pop into your head ...

Ray Cox, owner of Elite Beverages in Fortville, stands along the 12-foot-tall pink elephant that has served as a local landmark for over 40 years. The community voted to name the elephant Ellatini, ...