The logical triangle and its relation to persuasive techniques in advertising 2,000 years ago, in the Rhetoric, Aristotle detailed the three modes of persuasive argument: ethos, logos, and pathos. He ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

Through planned advertising, a small business can use products to persuade consumers to buy. The trick is to find products that have a motivating meaning to consumers. The meaning of a product can ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find ...