This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Add Yahoo as a preferred source to see more of our stories on Google. CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi ...

Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry. The popular soda brand ...

Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

There’s a reason Bill Simmons is called “The Podfather.” The Ringer founder and host of The Bill Simmons Podcast has a knack for commerce. Back in 2020, Simmons sold his upstart media company to ...

The initial launch of PepsiCo’s prebiotic cola for its flagship brand is coming next week. Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties.