For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi/Coca-Cola The ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

One of the most iconic singers in music history seemed untouchable until her hit song sparked outrage so intense that it ...

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony. The ads promoted Frito-Lay's ...