Premium packaging influences perception, drives purchasing decisions, and strengthens brand loyalty by turning ordinary items ...

Packaging is no longer just a protective shell—it’s a strategic tool that can define a brand’s identity, influence buying ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Custom packaging does more than protect products; it shapes brand perception, enhances customer experience, and boosts ...

It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking equipment.

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...

Celebrating innovation in fibre-based packaging design, the 2025 winners of the European Carton Excellence Award (ECEA) were ...

The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...