Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive ...

Google Ads is releasing two new features for multi-location retailers including Local Customer Optimization and Store Sales ...

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements. Google Ad Grants accounts can now optimize for real-world foot traffic. If you ...

After years of auditing Google Ads accounts, one thing continues to surprise me. So many customer relationship management (CRM) tools still aren’t talking to Google Ads. Somewhere between the form ...

Discover the secrets to mastering Google Ads and YouTube Ads for local service businesses with Chris Koerner and Marcus. Learn how to craft effective advertising strategies, optimize your landing ...