Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

Go inside Nike's Coach The Dream summit in Tokyo to learn how the brand, with athletes like Naomi Osaka and Missy Franklin ...

This latest effort in Japan is part of Nike’s broader global commitment to removing barriers for girls in sports, which ...

Collaborating with Nike, Kpop group NewJeans showcased their individual styles while sporting the brand's latest sneakers, ...

The Coach the Dream summits mirror Nike's work with more than 100 global organizations to give kids the opportunity to access ...

As Nike’s impact leader, Vanessa Garcia-Brito has big goals. Top of the list? Reimagining sports culture, and empowering ...

Naomi Osaka’s Play Academy has joined forces with Nike to promote sports access for girls in Japan. The partnership, which ...

Play Academy with Naomi Osaka, launched in Tokyo five years ago, has expanded to Los Angeles, Haiti, and Osaka, Japan. Naomi ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

"Our philosophy at Nike for coaching is what we call the six Cs: confidence, connection, clear, concise, celebration, and choice," explains Vanessa Garcia-Brito, the brand's VP of Chief Impact ...