It’s the longest-running franchise in Nike history, it’s the top-selling franchise in Swoosh history, and it’s a critical part of Nike’s future plans to recapture its historical dominance in the ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Nike released two shoe collections in the mid-1980s that over the years redefined the face of the sneaker culture and industry. The Air Jordan and Air Max sneaker lines are known for their innovative ...

Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime Time’s original logos. The first such release proved serendipitous, as the black ...

Official images and shopping information for the Nike LeBron 23 "Grand Opening" colorway celebrating LeBron James' NBA debut ...

In addition to being one of the greatest basketball players of all time, Kobe Bryant had a claim to the best signature sneaker line ever created. Over three years after the Los Angeles Lakers legend's ...

Nike has given the world of running a lot of “firsts”: the Waffle Sole, Air Tailwind, and Vaporfly are a few of many pivotal technologies that come to mind. However, Nike’s first-ever “first,” the ...

On June 26, Olympic champion and world record holder Faith Kipyegon will attempt to run one mile in under four minutes. No woman has ever done it. In fact, her own world record of 4:07.64 is already ...