As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.

Nike's coming for your Adidas with the new Total 90 sneaker. This throwback style has that soccer-inspired look we love with ...

Nike dropped a new Air Force 1 sneaker for Valentine's Day — and I'm in love. This pretty in pink style will make your heart ...

US sports brand launches probe after extortion crew WorldLeaks claims it stole huge dataset Nike says it is probing a ...

The Nike Air Max 95 just celebrated its 30th anniversary last year. And it seems like the party is by no means over. For the ...

Add Yahoo as a preferred source to see more of our stories on Google. Carlos Alcaraz in the new Nike ad. (Photo courtesy of Nike) Nike just added to its legendary “Just do it” campaign with a Gen Z ...

Nike filed a new U.S. trademark application for a stylized 'CA' logo, which could be Carlos Alcaraz's signature logo.

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

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When a geopolitical crisis becomes both branding exposure and a shopping cart frenzy... A piece of athletic wear has become a global sensation following a picture posted online by Donald Trump of ...