When the Brand You Wear Becomes the Space You Train InI’ve spent close to two decades on gym floors teaching movement, ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in ...

When the Los Angeles Dodgers clinched backtoback World Series titles, the moment didn't just make history on the field - it ...

Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 ...

Lego and Nike will start producing “co-branded products, content, and experiences starting next year,” according to the companies. It’s unclear exactly what that means, but the potential of merging ...

Nike will launch a new women’s activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Shares of Nike (NYSE: NKE) jumped after the company announced that its CEO was stepping down and it is bringing back a former longtime exec to run the company. Outgoing CEO John Donahoe's tenure at ...

Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back ...

Jake Paul might be busy training for his highly-anticipated heavyweight fight against Mike Tyson in November, but he still has time to watch the Paris Olympics. While watching the Summer Games, Paul ...

The sportswear company's recent quarterly report revealed positive surprises, but its struggles look likely to continue.

Nike Inc.'s first U.S.-based Jordan Brand World of Flight store in Philadelphia has an opening date: Friday, Oct. 10, 2025.