Sony and TCL have announced a new joint venture to leverage both companies' expertise in TVs, which could lead to cheaper ...

Sony is taking a step back from the TV market.

In a new landmark deal, starting in 2027, new TVs from Sony will be designed by China's TCL, not Sony, yet Sony retains 49% ...

TCL is set to take over Sony's home entertainment business, and some customers are concerned about a lack of choice and lower ...

Sony and TCL Are Teaming Up to Make TVs ...

If Sony and TCL are teaming up to make your next TV, it's better news than you'd think ...

Sony has announced a new partnership with TCL that will see the latter steering the ship, set to launch in April of 2027.

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia ...

Sony and TCL’s 51–49 home-entertainment JV reshapes premium TV economics, margins, and control — with big implications for India’s price wars.

Change These 5 Settings on Your Sony TV Now ...

TCL will hold a 51 percent stake, with Sony retaining 49 percent and contributing its audio and image processing technology.