Do you remember where you were when you first watched The Royal Tenenbaums or listened to Run D.M.C.? Those moments might soon be mined by Adidas’ marketing department, if my reading of the tea leaves ...

“Give us a million dollars” was the humble request Joseph “Run” Simmons had for Adidas in the 1980s, when Run-DMC’s single “My Adidas” was making its way up the charts and into the impressionable ...

With memorable shoes come memorable advertisements. Through decades of evolving fashion, some of the most famous footwear brands have released iconic commercials and marketing campaigns that have ...

In May of 1986, legendary hiphop group Run DMC paid tribute to their signature personal style with a single called "My adidas" off the album Raising Hell. The Rick Rubin and Russell Simmons produced ...

Any footwear fetishist will tell you Adidas are the coolest kicks. Even before Run-D.M.C. put it on the map, the original three-leaf logo was a hot commodity. Just ask local artist David “Lebo” ...

Run-DMC is celebrating the 25th anniversary of the classic track, "My Adidas." To celebrate, the hip-hop trio has partnered with Adidas Originals to release a limited-edition Superstar 80s sneaker, ...

It’s about that time of year when we’re wrapping up on the best stuff that has happened this year — the best new movies, our most listened-to songs on Spotify, and the best shoes that dropped. Here, ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. Linn Grant is no stranger to turning heads. In fact, she ...

adidas' recent results show stable revenues despite challenges, with the discontinuation of the Yeezy line impacting sales. Leadership changes and inventory mismanagement pose challenges for adidas's ...