Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

Using Evergage MVT, marketers can compare multiple unique content, design, form and message combinations based on changes to webpage or app sections and identify which options resonate the strongest ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Internet marketers like to pride themselves on working on "Internet time," where the gap (often traditionally a chasm) between idea and execution is radically closed. Though that pride is well earned ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic ...

BOSTON--(BUSINESS WIRE)--SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, ...

BOSTON -- (BUSINESS WIRE)-- SiteSpect, Inc., the leading provider of non-intrusive site optimization technology, today announced a new offering called AMPS™, representing the world's first and only ...