Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Marguerita is a Certified Financial Planner (CFP), Chartered Retirement ...
Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
When small-business owners think about marketing, they often consider macromarketing, which is marketing on a national or global basis. The cost for doing this may be daunting. As a small-business ...
I'm excited that we have my friend Greg Verdino, vice president of Powered, hosting the MarketingProfs seminar this Thursday. Greg will be talking about something he calls "micromarketing," as he just ...
Monday is my reading day, a day when I prefer to interact only with the best marketing thinkers that I know of. Who are they? Since you asked, I’ll tell you. Wilson and Gilligan invite deepest ...
In his first book, industry veteran Verdino argues that the gold standard in advertising is no longer the Superbowl spot, but rather DIY viral efforts aimed at generation-Y. Urging companies to ...
A Kellogg MBA is your gateway to a global community, countless personal and professional opportunities and access to the sharpest minds in business.
Who Should Attend? Marketers from large and small companies who want to learn new ways to market products and services online and through social media more effectively. Greg Verdino will draw upon the ...
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