In 1991, just months after Michael Jordan secured his first NBA championship, Gatorade rolled out a campaign that would eventually become a piece of sports marketing folklore. The "Be Like Mike" ...

At 62, Michael Jordan continues to generate wealth like no other sports legend. The former Chicago Bulls star, widely ...

Michael Jordan, the man who redefined modern basketball, is once again taking center stage in the NBA’s public sphere—but not as a player.  His comeback will be ...

The beginning of Episode 6 of ESPN’s “The Last Dance” docuseries showed an old Michael Jordan commercial where the NBA icons spoke about his life not being as fun as everybody thought it was. If you ...

On Sunday night, a Michael Jordan commercial went up on Twitter. He asked the viewer — and possibly the world — what’s the best way to determine the GOAT, or the greatest of all time. He came to his ...