Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

Expats and tourists from the United States come to Costa Rica with a handicap. While most of the rest of the world, including Costa Rica, is using the metric system, the U.S., despite several efforts ...

Let Excel do the currency and metric conversions you need for your global business or travel. The following Excel functions can be used in Europe with the metric system (officially called ...

But one metric is more important than all the rest. I know what you’re thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no.