Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year? AI has reimagined the whole advertising ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for those ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...