Maybelline New York has partnered with M2M, IMG’s premium fashion network, to kick off “New York Minute,” a branded content series set to launch alongside New York Fashion Week (which starts today!).

New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, ...

The TCS New York City Marathon has its first cosmetics partner. The event, taking place Nov. 3 and among the highest-profile races produced annually by the nonprofit New York Road Runners, is joining ...

In the campaign, Maher will take viewers through a series of real-life challenges to showcase the product’s longevity. Maybelline New York is teaming up with Rugby Olympic Medalist Ilona Maher on a ...

Maybelline New York welcomes actress and entrepreneur, Shay Mitchell, into its team of global ambassadors. NEW YORK, Aug. 28, 2024 /PRNewswire/ -- Maybelline New York, the world's leading cosmetics ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a campaign starring ...

It’s pretty difficult to imagine these days, but believe it or not, there once was a time that matte liquid lipsticks weren't "a thing." Seriously. Rewind back a couple of years, before Kylie Jenner’s ...

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced Thursday ...

With shoppers returning to the beauty category — many buying more mass brands — and with a thirst for application knowledge, Maybelline decided it was time to freshen its Web site and make it “more ...

Maybelline New York is putting a Canadian spin on one of beauty's most recognizable sounds, handing the mic to four Canadian artists to transform the iconic "Maybe It's Maybelline" jingle into four ...