NPR's Daniel Estrin talks with publisher Esther Margolis about the end of the era of mass market paperbacks. These inexpensively made books were once staples in most grocery and drug stores. There was ...
There are some products that are well-established, but that hardly anyone outside a niche market really know about. Part of the joy of being a marketer is uncovering those opportunities where you can ...
The decision made this winter by ReaderLink to stop distributing mass market paperback books at the end of 2025 was the latest blow to a format that has seen its popularity decline for years.
Add Yahoo as a preferred source to see more of our stories on Google. For years, mass-market paperbacks have been credited with making books more accessible and affordable. The wee books could be ...
The mass market paperback, light in the hand and on the wallet, once filled airport bookstores and supermarket media aisles. You may never buy a new one again. Credit...Photographs by Tony Cenicola ...
Publishers were disappointed, but not surprised, by Readerlink’s recent decision to stop distributing mass market paperbacks to its accounts, including mass merchandisers, by the end of 2025. In ...
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