Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Ad campaign managers work in company marketing departments, planning and managing advertising and other marketing communication campaigns. Their role is to develop the most effective way to ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a lot of weight on your shoulders. Many ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...