A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Get experience in integrated marketing communication, new product development, consumer behavior and culture, and sales technology with a Bachelor of Science in Marketing at Michigan Tech. Our ...

Whether you’re interested in business, retail, marketing, sales or starting your own enterprise, a degree in marketing management can help you get started. “I tell prospective students that it opens a ...

A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can teach ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

An associate degree in marketing can prepare students to study for a bachelor’s degree in the field – or it can equip them with the foundational skills and knowledge needed for entry-level marketing ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Management majors are prepared for careers in either general management (or in the specialization of human resource management) or entrepreneurship based on concentration choice in General Management ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...