With rising popularity and further diversification of the field of digital marketing, management gurus felt the need of setting up an independent digital marketing specialization for MBA courses. MBA ...

Learn marketing skills with an MBA. Whether it's a tweet, a print ad campaign or just promoting a product, good marketing is a critical component for any business. As technology changes, marketing ...

Check out the major key differences between MBA Marketing and MBA Finance. Compare career options, skills, and job roles to ...

MBA students agonize over the “right” school to attend. How will the choice of an MBA program impact their first job? Or their career? Or their happiness? While the choice of which MBA program to ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

This post was cowritten with Ellen Regan, a first year MBA student at the Darden School of Business, actively recruiting for internships in marketing. To help Marketing/GM students prepare for the ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

Marketing Manager: A marketing manager coordinates marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors. The median salary of ...