Facebook has very strict guidelines regarding the use of its logos. Use of the full-text Facebook logo requires explicit permission from Facebook reference Facebook in the text of marketing materials, ...

Logos — combined with a color palette, typefaces and tagline — make up the corporate “look” identifying your business that leaves an impression and reminds customers where to come for the same great ...

The last column was about evaluating advertising, a business expense that can be very pricey and wasteful if not done right. I thought it might be useful to offer some thoughts on evaluating another ...

Graphic identity files are available for download in print (CMYK) format, web and electronic (RGB) color formats, and as a PNG file. Where possible, transparency has been preserved for ease of use.

A number of major brands took time to rethink their logos this year. Most recently, and perhaps most notably, Yahoo introduced a new logo to some considerable backlash and buzz. There seems to be an ...

The FIFA World Cup is often described as the biggest stage in sports world over. Every four years, billions of eyes converge ...

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...