While reading one of the new higher-education-business magazines that seem to have sprung up like weeds in the past few years, I came across two articles that made me want to reach for a figurative ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

From new logos to name changes, universities across the nation are spending millions on marketing campaigns to attract qualified students, federal funding and corporate donors. While Ivy League ...

Clovis Community College announced it earned four 2025 Medallion Awards from the National Council for Marketing and Public ...

Alvin Community College and Brazosport College have taken a leadership role in forming a new statewide college marketing organization and helped plan the group’s inaugural conference held last month ...

Departments and programs across the College of Arts and Sciences use mass email communications and marketing for various communication goals. Email can be sent to internal audiences (UAB employees and ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 49 min 9 sec ago By Jack Neff - 1 hour 49 min ago By James Levy - 3 hours 19 min ago By Gillian Follett - 3 hours 19 min ago By ...

Most college students pursue higher education to help prepare for a career. However, students quickly learn in their early professional experiences that what they learn inside the classroom and what ...

The Luther College Board of Regents recently unanimously approved marketing as the newest major in the college’s curriculum. Starting in fall 2025, the new program will provide coursework for students ...

Colleges and universities look to Collegiate Marketing Concepts Inc. to help in the high school recruitment process. Ninety-five percent of the Chesterfield County-based company's work is generated ...

If you are anything like me, you started your college career as a marketing major with a mix of fear and excitement for the future. It is your first real slice of freedom, but without all the ...