No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities. Add a Word-of-Mouth ...

Marketo's new CEO Steve Lucas just put Salesforce Pardot and Oracle Eloqua on notice. "Marketo will be the clear and dominant force in marketing," Lucas told CMSWire. If history is any indication, ...

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both ...

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform ...

CHICAGO & SAN MATEO, Calif.--(BUSINESS WIRE)--Marketo, Inc. (Nasdaq: MKTO), the leading provider of engagement marketing software and solutions, and Vibes, a mobile marketing leader, today announced a ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

The acquisition adds marketing automation, customer engagement, and account-based marketing expertise, completing Mod Op’s ...

At this point, the use of analytics to assess marketing effectiveness is an emerging trend. Many marketing professionals want to measure the impact of their programs but are skeptical about whether ...

From the earliest days of the Internet, Santa Barbara has spawned a number of adtech companies, including: ValueClick (now known as Conversant), Commission Junction and FastClick (both acquired by ...

Marketo yesterday launched Marketo Social Marketing, a suite of products to make every marketing campaign inherently social. The suite's first offerings, Marketo Social Boost and Marketo Social ...