Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

A good marketing plan is essential to the survival of any business. According to the Bureau of Labor Statistics, marketing workers are typically classified into one of three major categories: survey ...

Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue fair pay with practical, realistic guidance. Whether you work in SEO, PPC, or ...

The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen salaries either stagnate or shrink since 2003.