Jamie Genevieve is living the dream. The makeup artist-turned-entrepreneur has harnessed her love of beauty into a hugely successful YouTube channel with 994k subscribers and counting, and a budding ...

I'll be honest, I very rarely get super, super excited about a makeup launch these days. There's just so much newness at all times, that finding a real gem can feel few and far between. But VIEVE is ...

Makeup artist, digital creator and founder of VIEVE cosmetics, Jamie Genevieve cut her teeth working on makeup counters in her hometown of Glasgow, before building a vast online community across ...

I can guarantee that one of the items on your lockdown to-do list right now is to clean your makeup brushes. We know all too well the hell that comes with cleaning your makeup brushes - It takes an ...