First and foremost, it's important to undergo proper care and maintenance when it comes to your eyes. Why? Because good prep makes your life more straightforward when you're ready to start the ...

Viral makeup looks aren't just for people under 30. From matte lips to colorful mascara, these 2026 beauty trends are ...

Laura Geller shares her favorite products for women over 60. The products are included in a sitewide sale in honor of National Mature Women’s Day. “Makeup is an empowering tool for aging gracefully ...

When it comes to makeup for mature skin, the right lipstick is one of the most impactful products we can apply for a more lively, vibrant look. But finding the best ...

Eyeliner is an essential part of any glam makeup look. It can lift, define and add instant drama to your eyes—whether you’re going for a subtle flick or a bold statement. But let’s be real: as we age, ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. What's more, as we age, our skin changes. Hormone changes during ...

Any good eyeshadow can add depth, dimension, and a pop of color to the gaze—but the best eyeshadows for older women aren’t just any good product. Since the skin on the eyelids gets thinner, drier, and ...