MediaPost

Walmart Retail Media Network Receives First Accreditation From MRC For Search

Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search ad platform across desktop, ...
Streaming Media Magazine

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

The Media Rating Council (MRC), along with IAB Tech Lab and MMA, today announced the formal release of overhauls to the IAB/MMA/MRC's Mobile In-App Measurement and Mobile Web Measurement Guidelines.
SD Times

mrc brings HTML5 offline app capabilities to m-Power

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...
Odessa American

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile In-App and ...

White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first company to be granted Media Rating Council (MRC) ...
MediaPost

Walmart Receives First Accreditation From MRC For Search

Walmart Connect received its first accreditation from the Media Rating Council for its first-party click and impression metrics for Sponsored Search across desktop, mobile web, and mobile in-app ...
Business Insider

White Ops is the First and Only Company to Receive MRC Accreditation For Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile ...

SINGAPORE, Feb. 1, 2021 /PRNewswire/ -- White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first and only company ...