Lurpak unveiled its Lighter block butter product to customers in March 2021, with an accompanying campaign to support its growth. Ads in the campaign tell audiences that sometimes, “the simpleist [sic ...

Creative Effectiveness Lions are coveted by both brands and agencies, showing that creative work actually achieves a business goal and pushes the brand’s performance forward. For Lurpak, a look at the ...

Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. 'Crush expectations' by Wieden & Kennedy London is being led by a 30-second ad designed to showcase ...

How good is Dougal Wilson? It isn't really a fair question, is it? It should be noted that every single execution in this campaign for Lurpak has been superb and everyone at W+K responsible for ...

The ads, which have both been created by agency Wieden & Kennedy, form part of Arla’s aim to increase brand awareness for the milk and butter brands in 2010. Lurpak is launching a £12m marketing ...

Wieden + Kennedy has handled Lurpak's UK advertising since 2006, during which time sales of the brand have increased 50%, equating to an extra £83m. During this time Lurpak has overtook Flora to ...

Arla Foods is encouraging shoppers to use Lurpak to whip up quick and simple meals in its latest ad, as it kicks off scheduled £13m marketing activity for 2011. The latest phase in Lurpak's 'Good Food ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Arla Foods is launching a £7m advertising campaign designed to encourage consumers to be more imaginative when using Lurpak Spreadable butter. The ‘Go Freestyle’ campaign starts on 19 April and calls ...