AI agents are poised to take a material role in the loyalty ecosystem. Meta just introduced Muse and the AI wars are just ...

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer ...

The retailer is partnering with PAR Technology to launch a platform that connects customer engagement with enterprise-wide ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Marriott International has appointed Chris Buckner as Senior Vice President of Loyalty, strengthening the leadership team responsible for the hotel company's loyalty and card offerings.

The expedition cruise line is changing its loyalty membership program, so travelers earn status based on how many expeditions they've taken.

From collecting pieces for McDonald’s Monopoly to collecting stamps for free cookware at grocery stores and buying 10 coffee drinks to get a free cup, there is no shortage of enticing loyalty ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

Africa’s loyalty market is shifting to mobile wallet-linked, personalized rewards, creating opportunities in retail, travel and partner ecosystems while elevating data privacy needs.Dublin, Sept.

TORONTO — Tim Hortons' coffee is cleared for takeoff.

Live Nation has released research which it says indicates that 91 percent of local live music fans would consider joining ...

Put simply, a casino loyalty program is a scheme offered by casinos online that gives players rewards based on how often they ...