Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

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When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

W this week released The Loyalty Premium 2026, a research report documenting the strategic return of loyalty as the dominant ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

United and JetBlue will extend loyalty benefits across both of their frequent flier programs as part of their Blue Sky collaboration, which launched in May 2025.