Every few years, loyalty comes under renewed scrutiny. Customers are described as fickle. Switching costs are low. Attention spans are shrinking. The story is familiar: loyalty is no longer realistic ...

Anand Sankara Narayanan is the CMO at Finance House Group, UAE, leading modern marketing at the intersection of culture, customers & growth. Marketers frequently champion the idea of "customer loyalty ...

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

B.D. Dalton II, Lazy Overachiever, deal-maker, author and podcast host of Grow Sell and Retire, Director at Rockfine Group. Let's talk about David. He's been shopping at the same grocery store for 12 ...

One feature that has set T-Mobile apart from its rivals is its T-Mobile Tuesdays loyalty program, which delivers weekly customer rewards via the T-Life app. In 2025, the program gave customers more ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. In the two years I've been writing about Americans' changing relationship to work, there's one theme ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

Last month, I made my big case for bringing loyalty back to corporate America. I argued that when employers make the first move toward loyalty — by treating their staff with care, respect, and honesty ...

If you are a T-Mobile customer, a new loyalty plan may save you money. Well, maybe. The problem is that the plan isn't widely advertised, and T-Mobile's website doesn't make it clear what special ...