For almost 20 years, the London Eye has been spinning to offer tourists breathtaking views of the British capital. But for an hour on Friday morning, tourists were able to catch a glimpse of the big ...

The London Eye now boasts the city's highest Santa's grotto - where guests can have a meet and greet with Santa in the sky.

The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the ...

Rachel Chang is a travel and pop culture journalist who contributes to Travel + Leisure, Condé Nast Traveler, Lonely Planet, and more. The force is with London … or rather the fourth. In celebration ...

Originally designed as a temporary attraction to celebrate the new Millennium, the London Eye has long surpassed its intended five-year shelf life to become the most popular paid-for attraction in the ...

From February 2020, the London Eye — or Coca-Cola London Eye, as I'm sure you're all calling it — will undergo a striking rebrand. Lastminute.com's sponsorship deal will see the angry red glow we've ...

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Tourists and Londoners alike can book a ride on the London Eye to celebrate the King's Coronation with the opening of a unique themed capsule. The London Eye has launched a themed capsule experience ...