To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

The Petoskey school board rejected a proposed Yeti-like mascot logo after community backlash. Many community members prefer the current block letter "P" logo the district has been using since 2020.