Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Stream NBC 5 for free, 24/7, wherever you are. Streaming ...

According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched.

*The battle between streaming TV and its traditional broadcast and cable counterparts has shifted in favor of the former. IndieWire cites Nielsen’s May 2025 The Gauge report in revealing the amount of ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third ...

In a historic first, Americans last month spent more time consuming content on streaming services like Netflix than they did enjoying content on cable TV and broadcast networks. Not only that, but the ...

For the first time since starting the service four years ago, Nielsen’s monthly Total TV/streaming measurement showed that in May, the share of streaming TV viewing exceeded the combined viewing of ...

Just four years ago, ratings service Nielsen launched its monthly The Gauge reports tracking TV viewership between broadcast television, cable, and streaming. In that time, streaming viewership has ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen. The milestone was noted in the measurement firm’s latest edition of The ...

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Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming's growth has been driven by three main factors: free ...