The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...
Levi Strauss & Co had 12 patents in digitalization during Q3 2023. Levi Strauss & Co has filed patents for systems that allow users to create and preview new apparel designs before manufacturing them.