Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Don't be afraid of straying from your life and career plans, especially when you're young, says longtime Google marketing ...

signaling a fundamental shift in how advertisers will need to approach digital marketing. Key changes coming. Google is focusing on three major areas: Why we care. Google’s AI-driven ...

Students learn marketing strategies and data analytics through lessons that apply to current social media and digital communications ... and platforms like Google Analytics and Hootsuite into ...

Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?