One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

The proliferation of craft beers has yielded a broad mix of art to accompany the scientific brewing process. The canvas? The can itself — or, in the case of bottled beer, the label. Brewers, after all ...

In warehouses, retail stores, hospitals, and manufacturing units worldwide, barcode labels quietly power everyday ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Troegs Brewing Company has a new look. In fact, longtime fans might do a double-take next time they go to purchase their favorite Troegs' beers including Nugget Nectar, Troeganator and Perpetual IPA.

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

The fastest way to design and print professional-looking labels, envelopes, letterhead, and more with a modern user interface and wide support for over 1,500 different types of stock as well as ...