Add Yahoo as a preferred source to see more of our stories on Google. LEGO teases about the free NYC SMART Play pop-up event, “Participants will also receive vouchers for exclusive collectible cards ...

LEGO is bringing new interactive elements to their sets, starting with Star Wars, which will get a SMART Play: Darth Vader's TIE Fighter. This new upcoming interactive build combines classic LEGO ...

No matter who you are or where you're from, chances are that LEGO® made up a big part of your childhood – and probably your adulthood, too. This timeless construction toy covers the needs of all ages ...

Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...

LEGO revealed its big push into interactive bricks last month alongside three other Star Wars Smart Play sets, all of which will launch on March 1. These include an X-Wing, TIE-Fighter, and a Death ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...

Mark Hamill will forever be synonymous with the Jedi, having brought Luke Skywalker to life across generations of Star Wars. Now, he’s stepping into a new role, this time with LEGO as the brand’s ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Starting at $39.99 for the Luke’s Landspeeder set, the new Lego ...

In the end, this is more a neat oddity than a new way to play. LEGO prides itself on its worksmanship, and it has successfully persuaded the general public that quality and consistency justify expense ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...