There seems to be a little controversy over these German LEGO ads. The Making History campaign uses LEGO blocks to recreate historic moments. You have to admit that they are well done. But you see, a ...

The folks at Lego are keen on dominating the world, but they're very clever in the way they go about it. On Sunday night, TV viewers in the UK were gripped by a show of maximum import. It's called ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

There was a time when Legos were simply bricks — non-gendered bricks — without any cultural stereotypes restricting their usage. This Lego is perfectly encapsulated by the inspiring 1980s ad that went ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

A knight in shining armor needs to cross a wide river. This is the premise of Lego’s newest ad, presenting a seemingly simple task that slowly but surely becomes increasingly difficult. Turns out ...

Facebook Inc. will remain blacklisted by Lego A/S, after the maker of the world’s best known toy blocks conducted a review of social media platforms to determine where to send its advertising dollars.

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

Adam Chitwood is a former Managing Editor at Collider, where he covered film and television with a focus on interviews, features, and industry analysis. While the Justice League may not be ...

Yo, LEGO execs: I don’t know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here’s a gift from the past to help you shape the ads of the future! Although girly ...